MNGT 352 - Entrepreneurship Ideation and Innovation


Credits: 3

This course focuses on the generation, testing, evaluation, and refinement of ideas. Innovation processes that focus on idea development, idea selection, and commercialization of ideas will also be examined. Exploration of the process and stages of creating an innovative new venture will provide the context for discussing the interrelationships among ideation, innovation, commercialization, and entrepreneurial thinking.

Prerequisite(s): junior standing.

Term(s) Offered: Fall, Spring


Check course availability in Spring 2024

Check course availability in First Summer 2024

Check course availability in Second Summer 2024

Check course availability in Fall 2024




Print-Friendly Page (opens a new window)