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MNGT 352 - Entrepreneurship Ideation and Innovation

Credits: 3

This course focuses on the generation, testing, evaluation, and refinement of ideas. Innovation processes that focus on idea development, idea selection, and commercialization of ideas will also be examined. Exploration of the process and stages of creating an innovative new venture will provide the context for discussing the interrelationships among ideation, innovation, commercialization, and entrepreneurial thinking.

Prerequisite(s): junior standing.

Term(s) Offered: Fall, Spring


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