MKTG 471 - International Marketing


Credits: 3

The whole of enterprise, comparative marketing, and transport institutions and systems in selected foreign countries and the United States. The managerial and operational problems of world enterprise, with emphasis on the role of ethnic and cultural differences in influencing marketing strategy. Case studies will be used.

Prerequisite(s): MKTG 201  or MKTG 305 .

Term(s) Offered: Fall, Spring


Check course availability in First Summer 2018

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Check course availability in Fall 2018




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