MKTG 471 - International Marketing

Credits: 3

The whole of enterprise, comparative marketing, and transport institutions and systems in selected foreign countries and the United States. The managerial and operational problems of world enterprise, with emphasis on the role of ethnic and cultural differences in influencing marketing strategy. Case studies will be used.

Prerequisite(s): MKTG 201 or MKTG 305.

Term(s) Offered: Fall, Spring

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