Writing for Electronic Media   [ARCHIVED CATALOG]
2014-2015 Undergraduate Bulletin
   

RTV 354 - Writing for Electronic Media


Credits: 3

Students will learn to write effective copy for radio, television, and the Internet.  Assignements will involve writing of advertising and public service copy, and promotional materials for the electronic media.  Legal and ethical issues, consumer behavior, and various advertising strategies will also be covered.

USI Core 39: Embedded Experience-Writing.

Prerequisite(s): ENG 101  (grade of C or better), and ENG 201  (grade of C or better); and either RTV 151  (grade of C or better) or ADV 101  (grade of C or better) or PRL 101  (grade of C or better).

Term(s) Offered: Fall, Spring, Summer

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