May 10, 2024  
2011-2013 Undergradate & Graduate Bulletin 
    
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2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 344 - Personal Selling

Credits: 3

Study of the sales function in a marketing organization, development of techniques for making an effective sales presentation, and developing and maintaining account relationships. The course also will review major sales management functions including organization, allocation, recruitment, selection, training, motivation, compensation, and sales force evaluation and control. Prereq: MKTG 201  or MKTG 305 .


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