Mar 28, 2024  
2011-2013 Undergradate & Graduate Bulletin 
    
2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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ADV 343 - Media Planning


Credits: 3

The course treats researching media options, developing a media plan, and learning how to implement the plan. It includes identifying target audiences, the media they use, the cost efficiency of the media, and determining the costs of the total plan. Prereq: ADV 101  and core math or consent of instructor. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.


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