Apr 18, 2024  
2011-2013 Undergradate & Graduate Bulletin 
    
2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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ADV 446 - Seminar in Advertising


Credits: 3

A capstone course involving the study of the origins and effects of modern advertising and how advertising works on individuals and society. Students will conduct their own inquiries through individual projects designed to make them consider the nature of needs and how to design, advertise, and satisfy them. Prereq: ADV 342  or PRL 364  and 15 hours in major completed. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.


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