Oct 29, 2020  
2016-2017 Graduate Bulletin 
    
2016-2017 Graduate Bulletin [ARCHIVED PUBLICATION]

Add to Portfolio (opens a new window)

MKTG 601 - Marketing Strategies


Credits: 3

Analysis and control of the key marketing variables to develop successful strategic marketing plans. Emphasis on the major components of marketing strategy; establishment of overall corporate objectives; analysis of strategic business units; identification of creative alternatives; and examination of company, target market, and competitors. Views strategy formulation from the global and managerial perspectives. Examines significant marketing strategies and applies them to practical analysis of established marketing cases dealing with new and established product management, pricing, channels, and promotional aspects.

Prerequisite(s): Open only to MBA majors.

Term(s) Offered:


Check course availability in Fall 2020

Check course availability in Spring 2021

Check course availability in First Summer 2021

Check course availability in Second Summer 2021




Add to Portfolio (opens a new window)