Sep 15, 2019  
2016-2017 Graduate Bulletin 
    
2016-2017 Graduate Bulletin [ARCHIVED PUBLICATION]

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COMM 621 - Advanced Public Relations


Credits: 3

A capstone seminar involving case studies and problems regarding the principles and application of effective two-way communications in a variety of situations affecting the practice of public relations. This course will focus on how contemporary organizations use public relations in everyday functioning and how public relations firms or departments deal with potential or actual crises within organizations.

Term(s) Offered:


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