Oct 19, 2019  
2016-2017 Graduate Bulletin 
    
2016-2017 Graduate Bulletin [ARCHIVED PUBLICATION]

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COMM 624 - Nonprofit Advancement


Credits: 3

This course explores principles of nonprofit institutional advancement (PR) and development (fund-raising).  Topics covered include marketing, public relations, publications, alumni relations, annual appeal, planned giving, corporate and foundation relations, major gifts, and capital campaigns.  The course examines ethical issues involved.

Term(s) Offered:


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