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    University of Southern Indiana
   
 
  Dec 17, 2017
 
 
    
2017-2018 Undergraduate Bulletin
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MKTG 201 - Introduction to Marketing


Credits: 3

An introductory course designed to apply the marketing process to the specific interests of associate degree candidates and non-business majors. Emphasis upon retailing, personal selling, advertising, and marketing strategy. (Not open to College of Business majors in baccalaureate programs.)

Prerequisite(s): PSY 201  and sophomore standing.

Term(s) Offered: Fall, Spring



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