MKTG 334 - Promotional Strategy Credits: 3
An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and to the communication process providing the means by which products can be effectively promoted. The specific tools of personal selling, advertising, sales promotion, and publicity are examined as components of overall marketing strategy.
Prerequisite(s): MKTG 201 or MKTG 305 .
Term(s) Offered: Irregularly offered
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