Mar 29, 2024  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED PUBLICATION]

Add to Portfolio (opens a new window)

MKTG 334 - Promotional Strategy


Credits: 3

An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and to the communication process providing the means by which products can be effectively promoted. The specific tools of personal selling, advertising, sales promotion, and publicity are examined as components of overall marketing strategy.

Prerequisite(s): MKTG 201  or MKTG 305 .

Term(s) Offered: Irregularly offered


Check course availability in Spring 2024

Check course availability in First Summer 2024

Check course availability in Second Summer 2024

Check course availability in Fall 2024




Add to Portfolio (opens a new window)