Apr 29, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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SPTM 333 - Sport Marketing

Credits: 3

Introduces marketing tools that are utilized within the sport industry, at the professional, intercollegiate, and interscholastic levels. Sport marketing plans are created, which provide practical experience in developing SWOT analyses, market segmentation approaches, pricing schemes, sponsorship packages, promotions, branding strategies, and product position statements.  Students also gain knowledge of foundational concepts such as consumer behavior and market research.

Prerequisite(s): Sophomore standing.

Term(s) Offered: Fall, Spring


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