ADV 347 - Advertising Copywriting
A study of the principles and practices of writing effective commercial messages for media such as magazines, newspapers, billboards, direct mail, directories, and other promotional copy. It includes studies of message elements; the role of research in developing message strategies; the creative process; and clear, effective, and persuasive copywriting.
USI Core 39: Embedded Experience-Writing
Prerequisite(s): ADV 101 (grade of C or better), ENG 101 (grade of C or better, and ENG 201 (grade of C or better) or core equivalent.
Term(s) Offered: Irregularly offered
Check course availability in First Summer 2018
Check course availability in Second Summer 2018
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Check course availability in Fall 2018
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