Nov 16, 2018  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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ADV 446 - Seminar in Advertising


Credits: 3

A capstone course involving the study of the origins and effects of modern advertising and how advertising works on individuals and society. Students will conduct their own inquiries through individual projects designed to make them consider the nature of needs and how to design, advertise, and satisfy them.

Prerequisite(s): ADV 342  (grade of C or better) or PRL 364  (grade of C or better) and 15 hours in major completed.

Term(s) Offered: Fall


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