ADV 346 - Special Events and Promotion

Credits: 3

This course examines the elements of a highly specialized form of advertising, specifically the event planning process, creative brainstorming, budgeting, overcoming obstacles, attracting sponsorships, soliciting volunteers, and evaluations. Prerequisite(s): ADV 342 (grade of C or better) or PRL 364 (grade of C or better). Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.