Aug 20, 2019  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 305 - Principles of Marketing


Credits: 3

A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual firm. Emphasis is on the role of the marketing environment, understanding markets and customers, and decision making regarding products, pricing, distribution, and promotion.

Prerequisite(s):   ECON 208  and PSY 201 

Term(s) Offered: Fall, Spring, Summer


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