Mar 28, 2024  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 444 - Sales Management


Credits: 3

The course is designed to help students prepare to face the changing sales environment of many organizations, brought by fierce global competition. Students are introduced to sales management concepts, terms, and the management of field sales forces. The course will highlight the broad domain of sales management, skills to handle increasing demands of buyers, and career opportunities in sales management. The course will provide students with an appreciation of the ethical issues involved with sales management.

Prerequisite(s): MKTG 201  or MKTG 305 .

Term(s) Offered: Irregularly offered


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