Apr 04, 2020  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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ADV 101 - Introduction to Advertising


Credits: 3

Lecture materials and discussions will focus on all facets of advertising from the client's, the consumer's, and the creator's viewpoints. Methods and techniques used in print and audio/visual media will be studied.

Term(s) Offered: Fall, Spring


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