Nov 18, 2018  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin
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ADV 343 - Media Planning


Credits: 3

The course treats researching media options, developing a media plan, and learning how to implement the plan. It includes identifying target audiences, the media they use, the cost efficiency of the media, and determining the costs of the total plan.

Prerequisite(s): ADV 101  (grade of C or better), ENG 101  (grade of C or better), and ENG 201  (grade of C or better) and core math or consent of instructor.

Term(s) Offered: Spring


Check course availability in Fall 2018

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