HA 496 - Marketing and Competitive Strategy in Healthcare Credits: 3
This course focuses on healthcare marketing and strategic planning in healthcare. The increasing complexity of the healthcare system dictates a need for an organized approach to strategy, and one that ties key market issues and needs to a definitive market position, quantifiable objectives, and finally to strategies and actions aimed at achieving the position and objectives. This course allows the student to learn such an organized approach to marketing and strategy. A strategic analysis and plan, as a means to introduce the principles and concepts of strategy applicable to healthcare, will be conducted.
Prerequisite(s): HP 211 .
Term(s) Offered: Fall, Spring, Summer
Check course availability in Spring 2024
Check course availability in First Summer 2024
Check course availability in Second Summer 2024
Check course availability in Fall 2024
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