Mar 29, 2024  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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ADV 441 - Seminar in Integrated Marketing Communications


Credits: 3

This course focuses on integrating advertising, public relations and social/interactive/communications. Students learn theories and models associated with IMC concepts used to develop communications strategies and decisions. Students will evaluate IMC and how it aligns with clients, target publics/audiences/markets, and impact on the organization and the brand.

Prerequisite(s): PRL 368  (grade of C or better) or ADV 335  (grade of C or better), or MKTG 201  (grade of C or better) or MKTG 305 .(grade of C or better); junior or senior standing

Cross-Listed: PRL 461 ; may be taken only once as one of these courses.
Term(s) Offered: Irregularly offered


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