Mar 29, 2024  
2014-2015 Undergraduate Bulletin 
    
2014-2015 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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ADV 346 - Special Events and Promotion


Credits: 3

This course examines the elements of a highly specialized form of advertising, specifically the event planning process, creative brainstorming, budgeting, overcoming obstacles, attracting sponsorships, soliciting volunteers, and evaluations.

Prerequisite(s): ADV 342  (grade of C or better) or PRL 364  (grade of C or better).

Term(s) Offered: Spring (alternate years)


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