Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Bulletin: 2017-2018 Undergraduate Bulletin Program: Marketing Major, B.A./B.S. Minimum Credits Required:__________________

Marketing Major, B.A./B.S.

55 hours (31 hours of Business Core + 24 hours of marketing and business coursework)

The marketing major is designed to provide students with sufficient knowledge and skills to work in a variety of areas. Employment opportunities for marketing majors include, but are not limited to, product and brand management, market development, sales, retailing, customer service, and market research.

Romain College of Business Degree Requirements

Students seeking a bachelor’s degree with a major from the Romain College of Business must satisfy all business degree requirements and Core 39 requirements listed in the Romain College of Business section of the bulletin.

Business Core for All Business Majors (31 hours)

The following required core courses provide breadth in a college education for business and a foundation for specialization in a major:

Course NameCredits:Term TakenGradeGen Ed
CIS 151 - Computer Applications in Business (1) or
Term(s) Offered: Fall, Spring, Summer
Credits: 3
CIS 201 - Business Processes and Information Systems (2)
Term(s) Offered: Fall, Spring, Summer
Credits: 3

 

ACCT 201 - Accounting Principles I
Term(s) Offered: Fall, Spring, Summer
Credits: 3
ACCT 202 - Accounting Principles II
Term(s) Offered: Fall, Spring, Summer
Credits: 3
BCOM 231 - Business Communication

USI Core 39: Embedded Experience-Writing.


Term(s) Offered: Fall, Spring, Summer
Credits: 3
BLAW 263 - Legal Environment of Business
Term(s) Offered: Fall, Spring, Summer
Credits: 3
ECON 265 - Elementary Statistics
Term(s) Offered: Fall, Spring, Summer
Credits: 3
FIN 305 - Business Finance
Term(s) Offered: Fall, Spring, Summer
Credits: 3
MNGT 305 - Principles of Management
Term(s) Offered: Fall, Spring, Summer
Credits: 3
MKTG 305 - Principles of Marketing
Term(s) Offered: Fall, Spring, Summer
Credits: 3
BCOM 401 - Business Career Planning and Professional Development
Term(s) Offered: Fall, Spring, Summer
Credits: 1
MNGT 452 - Policy Formulation and Implementation

USI Core 39: Embedded Experience-Writing


Term(s) Offered: Fall, Spring, Summer
Credits: 3

Note(s):

(1) Required of marketing majors

(2) Required of accounting and professional services, business administration, business education, computer information systems, finance, and management majors

Business Major Requirements (21-33 hours)

Specific upper-division course requirements for the various business majors are listed under each program. These upper-level major course requirements should be completed during the junior and senior years.

Marketing Major

Required Courses (12 hours)

Course NameCredits:Term TakenGradeGen Ed
MKTG 332 - Consumer Behavior
Term(s) Offered: Fall, Spring
Credits: 3
MKTG 438 - Marketing Research
Term(s) Offered: Fall, Spring
Credits: 3
MKTG 448 - Marketing Management
Term(s) Offered: Fall, Spring
Credits: 3
MKTG 471 - International Marketing
Term(s) Offered: Fall, Spring
Credits: 3

Directed Electives (12 hours) Choose 4 courses from:

Course NameCredits:Term TakenGradeGen Ed
MKTG 313 - Services Marketing
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 334 - Promotional Strategy
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 342 - Business and Industrial Marketing
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 344 - Personal Selling
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 355 - Interactive Marketing
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 444 - Sales Management
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 447 - Retailing Policy and Management
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 475 - Seminar in Contemporary Marketing Problems
Term(s) Offered: Irregularly offered
Credits: 3
BUAD 499 - Business Professional Practice
Term(s) Offered: Fall, Spring, Summer
Credits: 1-3
Notes: