Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Bulletin: 2017-2018 Undergraduate Bulletin Program: Public Relations and Advertising Major, Advertising Emphasis B.A./B.S. Minimum Credits Required:__________________ | |||
Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.34 hours plus 6 hours of Cognates; C or better required in all courses; 2.25 major GPA required |
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Public Relations and Advertising MajorStudents may choose either an emphasis in public relations or advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas. | ||||
Required Core (13 hours) | ||||
Course Name | Credits: | Term Taken | Grade | Gen Ed |
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PRL 101 - Introduction to Public Relations Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
ADV 101 - Introduction to Advertising Term(s) Offered: Fall, Spring | Credits: 3 | |||
COMM 494 - Mass Communication Law and Ethics Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
COMM 495 - Mass Communication Research Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
COMM 497 - Career Planning and Professional Development Term(s) Offered: Fall, Spring | Credits: 1 | |||
Advertising EmphasisThe advertising emphasis prepares students for one of the fastest-growing fields in communications. Students acquire the essential skills of writing, design, advertising graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communications theory. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives. | ||||
Required Advertising Courses (12 hours) | ||||
Course Name | Credits: | Term Taken | Grade | Gen Ed |
ADV 335 - Advertising Strategy Term(s) Offered: Fall | Credits: 3 | |||
ADV 343 - Media Planning Term(s) Offered: Spring | Credits: 3 | |||
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ADV 444 - Strategic Campaigns or Term(s) Offered: Spring | Credits: 3 | |||
ADV 441 - Seminar in Integrated Marketing Communications Term(s) Offered: Fall | Credits: 3 | |||
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ADV 446 - Seminar in Advertising Term(s) Offered: Fall | Credits: 3 | |||
Electives for Advertising Emphasis (9 hours) | ||||
Course Name | Credits: | Term Taken | Grade | Gen Ed |
Advertising emphasis requires one of the following courses (3 hours): | ||||
ADV 347 - Advertising Copywriting USI Core 39: Embedded Experience-Writing Term(s) Offered: Irregularly offered | Credits: 3 | |||
JRN 281 - Basic Reporting Term(s) Offered: Fall, Spring | Credits: 3 | |||
RTV 354 - Writing for Electronic Media USI Core 39: Embedded Experience-Writing. Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
Plus 6 hours selected from: | ||||
ADV 342 - Advertising Design Term(s) Offered: Irregularly offered | Credits: 3 | |||
ADV 346 - Special Events and Promotion Term(s) Offered: Irregularly offered | Credits: 3 | |||
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ADV 400 - Independent Study in Advertising Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
ADV 440 - Advanced Advertising Campaigns Term(s) Offered: Irregularly offered | Credits: 3 | |||
ADV 489 - Internship in Advertising Term(s) Offered: Fall, Spring, Summer | Credits: 1-3 | |||
ADV 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
COMM 190 - Computer Basics Term(s) Offered: Fall, Spring | Credits: 1 | |||
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COMM 192 - Introduction to Mass Communication or USI Core 39: Embedded Experience-Global Term(s) Offered: Fall, Spring | Credits: 3 | |||
RTV 151 - Survey of Contemporary Broadcasting Term(s) Offered: Fall, Spring | Credits: 3 | |||
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COMM 477 - Comparative Structures of Mass Media in a Global Community Term(s) Offered: Irregularly offered | Credits: 3 | |||
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JRN 374 - Internet Communications Term(s) Offered: Spring | Credits: 3 | |||
JRN 384 - Feature Writing Term(s) Offered: Irregularly offered | Credits: 3 | |||
RTV 255 - Media Production Term(s) Offered: Fall, Spring | Credits: 3 | |||
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RTV 452 - Broadcast and Cable Sales Term(s) Offered: Spring | Credits: 3 | |||
PRL 366 - Seminar in Public Relations Term(s) Offered: Irregularly offered | Credits: 3 | |||
PRL 466 - Seminar in Public Opinion Term(s) Offered: Fall | Credits: 3 | |||
PRL 467 - Crisis Communications Term(s) Offered: Spring | Credits: 3 | |||
PRL 468 - Public Relations Campaigns Term(s) Offered: Fall, Spring | Credits: 3 | |||
PRL 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
NOTE: Some upper-level elective courses are offered alternating years. | ||||
Mass Communication Majors, Ethnic Cultures Cognate (3 hours) | ||||
Course Name | Credits: | Term Taken | Grade | Gen Ed |
Journalism majors may also select JRN 496 - Media Ethics
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ADV 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved ADV 499 topic: Advertising & Cultural Perceptions) | ||||
ANTH 111 - Introduction to Cultural Anthropology USI Core 39: Ways of Knowing-World Languages and Culture; World Language and Culture-BS; Embedded Experience-Diversity. Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
ANTH 326 - Peoples of Africa Term(s) Offered: Irregularly offered | Credits: 3 | |||
CMST 308 - Rhetoric and Diversity USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Fall, even-numbered years | Credits: 3 | |||
CMST 317 - Intercultural Communication USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Spring, even-numbered years; Summer, even-numbered years | Credits: 3 | |||
COMM 477 - Comparative Structures of Mass Media in a Global Community Term(s) Offered: Irregularly offered | Credits: 3 | |||
COMM 486 - Diversity in Mass Media Term(s) Offered: Fall, Summer | Credits: 3 | |||
ENG 231 - African American Literature USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Spring | Credits: 3 | |||
ENG 330 - Ethnic Literature in America USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Spring | Credits: 3 | |||
HIST 385 - History of Africa since 1800 Term(s) Offered: Irregularly offered | Credits: 3 | |||
HIST 400 - Topics in American History Seminar: African Americans U.S. Term(s) Offered: Irregularly offered | Credits: 3 | |||
JRN 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved JRN 499 topics: Covering Diverse Cultures; Diversity & Mass Media) | ||||
LIBA 497 - Capstone Studies Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
(approved LIBA 497 topics: Racism in America; Art & Diversity/20th Cent; Hawaii/New Zealand) | ||||
PRL 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved PRL 499 topic: PR in a Global Community) | ||||
RTV 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved RTV 499 topic: Race, Ethnicity & the Media) | ||||
SOC 370 - Seminar in Sociology Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
(approved SOC 370 topics: Globalization; Hate Groups/Hate Crimes; Race, Class, Gen-Pop Culture) | ||||
SOC 421 - Race and Ethnicity Term(s) Offered: Spring | Credits: 3 | |||
Mass Communication Majors, Gender Studies Cognate (3 hours) | ||||
Course Name | Credits: | Term Taken | Grade | Gen Ed |
CMST 402 - Gender, Communication, and Culture Term(s) Offered: Fall, odd-numbered years | Credits: 3 | |||
CMST 430 - Seminar in Rhetoric Seminar in GLBT Rhetoric Term(s) Offered: Irregularly offered | Credits: 3 | |||
COMM 486 - Diversity in Mass Media Term(s) Offered: Fall, Summer | Credits: 3 | |||
CMST 499 - Special Topics in Communication Studies Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved CMST499 topic: Rhetoric of Family & Gender) | ||||
ENG 288 - Introduction to Women in Literature USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Spring | Credits: 3 | |||
ENG 387 - Women’s Literature and Gender Issues: 19th- and 20th-Century Theory Term(s) Offered: Fall | Credits: 3 | |||
GNDR 111 - Intro to Gender Studies USI Core 39: Ways of Knowing-Social Inquiry; Embedded Experience-Diversity. Term(s) Offered: Fall, Spring | Credits: 3 | |||
GNDR 333 - Perspectives on Gender Term(s) Offered: Spring | Credits: 3 | |||
GNDR 449 - Seminar in Gender Studies: Special Topics /PHIL 361 (Queer Theory) or
GNDR 449 (GLBT Discourse) Term(s) Offered: Fall | Credits: 3 | |||
HIST 311 - Women and Gender in America Term(s) Offered: Irregularly offered | Credits: 3 | |||
HIST 498 - Senior Seminar in American History USI Core 39: Embedded Experience - Writing Term(s) Offered: Fall, Spring | Credits: 3 | |||
(approved HIST498 topic: Women/Gender to 1920) | ||||
JRN 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved JRN 499 topic: Diversity & Mass Media) | ||||
LIBA 497 - Capstone Studies Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
(approved LIBA497 topic: Women, Art & Society) | ||||
PHIL 364 - Gender and Philosophy Term(s) Offered: Irregularly offered | Credits: 3 | |||
PSY 381 - Psychology of Gender Term(s) Offered: Spring | Credits: 3 | |||
RTV 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved RTV 499 topic: Media & Female Athletes) | ||||
SOC 370 - Seminar in Sociology Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
(approved SOC 370 topics: Hate Groups/Hate Crimes; Race, Class, Gen-Pop Culture; Gender at Work; Women & Work) | ||||
SOC 431 - Gender and Society Term(s) Offered: Fall | Credits: 3 | |||
Additional Information for the Public Relations and Advertising MajorAn internship in public relations or advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields. | ||||
Notes:
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