Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Bulletin: 2017-2018 Undergraduate Bulletin Program: Public Relations and Advertising Major, Advertising Emphasis B.A./B.S. Minimum Credits Required:__________________

Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.

34 hours plus 6 hours of Cognates; C or better required in all courses; 2.25 major GPA required

Public Relations and Advertising Major

Students may choose either an emphasis in public relations or advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas.

Required Core (13 hours)

Course NameCredits:Term TakenGradeGen Ed
PRL 101 - Introduction to Public Relations
Term(s) Offered: Fall, Spring, Summer
Credits: 3
ADV 101 - Introduction to Advertising
Term(s) Offered: Fall, Spring
Credits: 3
COMM 494 - Mass Communication Law and Ethics
Term(s) Offered: Fall, Spring, Summer
Credits: 3
COMM 495 - Mass Communication Research
Term(s) Offered: Fall, Spring, Summer
Credits: 3
COMM 497 - Career Planning and Professional Development
Term(s) Offered: Fall, Spring
Credits: 1

Advertising Emphasis

The advertising emphasis prepares students for one of the fastest-growing fields in communications. Students acquire the essential skills of writing, design, advertising graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communications theory. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

Required Advertising Courses (12 hours)

Course NameCredits:Term TakenGradeGen Ed
ADV 335 - Advertising Strategy
Term(s) Offered: Fall
Credits: 3
ADV 343 - Media Planning
Term(s) Offered: Spring
Credits: 3

 

ADV 444 - Strategic Campaigns or
Term(s) Offered: Spring
Credits: 3
ADV 441 - Seminar in Integrated Marketing Communications
Term(s) Offered: Fall
Credits: 3

 

ADV 446 - Seminar in Advertising
Term(s) Offered: Fall
Credits: 3

Electives for Advertising Emphasis (9 hours)

Course NameCredits:Term TakenGradeGen Ed

Advertising emphasis requires one of the following courses (3 hours):

ADV 347 - Advertising Copywriting

USI Core 39: Embedded Experience-Writing


Term(s) Offered: Irregularly offered
Credits: 3
JRN 281 - Basic Reporting
Term(s) Offered: Fall, Spring
Credits: 3
RTV 354 - Writing for Electronic Media

USI Core 39: Embedded Experience-Writing.


Term(s) Offered: Fall, Spring, Summer
Credits: 3

 

Plus 6 hours selected from:

ADV 342 - Advertising Design
Term(s) Offered: Irregularly offered
Credits: 3
ADV 346 - Special Events and Promotion
Term(s) Offered: Irregularly offered
Credits: 3
  • ADV 347 - Advertising Copywriting Credits: 3
  • ADV 400 - Independent Study in Advertising
    Term(s) Offered: Fall, Spring, Summer
    Credits: 3
    ADV 440 - Advanced Advertising Campaigns
    Term(s) Offered: Irregularly offered
    Credits: 3
    ADV 489 - Internship in Advertising
    Term(s) Offered: Fall, Spring, Summer
    Credits: 1-3
    ADV 499 - Special Topics
    Term(s) Offered: Irregularly offered
    Credits: 3
    COMM 190 - Computer Basics
    Term(s) Offered: Fall, Spring
    Credits: 1

     

    COMM 192 - Introduction to Mass Communication or

    USI Core 39: Embedded Experience-Global


    Term(s) Offered: Fall, Spring
    Credits: 3
    RTV 151 - Survey of Contemporary Broadcasting
    Term(s) Offered: Fall, Spring
    Credits: 3

     

    COMM 477 - Comparative Structures of Mass Media in a Global Community
    Term(s) Offered: Irregularly offered
    Credits: 3
  • JRN 281 - Basic Reporting Credits: 3
  • JRN 374 - Internet Communications
    Term(s) Offered: Spring
    Credits: 3
    JRN 384 - Feature Writing
    Term(s) Offered: Irregularly offered
    Credits: 3
    RTV 255 - Media Production
    Term(s) Offered: Fall, Spring
    Credits: 3
  • RTV 354 - Writing for Electronic Media  Credits: 3
  • RTV 452 - Broadcast and Cable Sales
    Term(s) Offered: Spring
    Credits: 3
    PRL 366 - Seminar in Public Relations
    Term(s) Offered: Irregularly offered
    Credits: 3
    PRL 466 - Seminar in Public Opinion
    Term(s) Offered: Fall
    Credits: 3
    PRL 467 - Crisis Communications
    Term(s) Offered: Spring
    Credits: 3
    PRL 468 - Public Relations Campaigns
    Term(s) Offered: Fall, Spring
    Credits: 3
    PRL 499 - Special Topics
    Term(s) Offered: Irregularly offered
    Credits: 3

    NOTE:  Some upper-level elective courses are offered alternating years.

    Mass Communication Majors, Ethnic Cultures Cognate (3 hours)

    Course NameCredits:Term TakenGradeGen Ed

    Journalism majors may also select JRN 496 - Media Ethics

     

    ADV 499 - Special Topics
    Term(s) Offered: Irregularly offered
    Credits: 3

    (approved ADV 499 topic: Advertising & Cultural Perceptions)

    ANTH 111 - Introduction to Cultural Anthropology

    USI Core 39: Ways of Knowing-World Languages and Culture; World Language and Culture-BS; Embedded Experience-Diversity.


    Term(s) Offered: Fall, Spring, Summer
    Credits: 3
    ANTH 326 - Peoples of Africa
    Term(s) Offered: Irregularly offered
    Credits: 3
    CMST 308 - Rhetoric and Diversity

    USI Core 39: Embedded Experience-Diversity.


    Term(s) Offered: Fall, even-numbered years
    Credits: 3
    CMST 317 - Intercultural Communication

    USI Core 39: Embedded Experience-Diversity.


    Term(s) Offered: Spring, even-numbered years; Summer, even-numbered years
    Credits: 3
    COMM 477 - Comparative Structures of Mass Media in a Global Community
    Term(s) Offered: Irregularly offered
    Credits: 3
    COMM 486 - Diversity in Mass Media
    Term(s) Offered: Fall, Summer
    Credits: 3
    ENG 231 - African American Literature

    USI Core 39: Embedded Experience-Diversity.


    Term(s) Offered: Spring
    Credits: 3
    ENG 330 - Ethnic Literature in America

    USI Core 39: Embedded Experience-Diversity.


    Term(s) Offered: Spring
    Credits: 3
    HIST 385 - History of Africa since 1800
    Term(s) Offered: Irregularly offered
    Credits: 3
    HIST 400 - Topics in American History Seminar: African Americans U.S.
    Term(s) Offered: Irregularly offered
    Credits: 3
    JRN 499 - Special Topics
    Term(s) Offered: Irregularly offered
    Credits: 3

    (approved JRN 499 topics: Covering Diverse Cultures; Diversity & Mass Media)

    LIBA 497 - Capstone Studies
    Term(s) Offered: Fall, Spring, Summer
    Credits: 3

    (approved LIBA 497 topics: Racism in America; Art & Diversity/20th Cent; Hawaii/New Zealand)

    PRL 499 - Special Topics
    Term(s) Offered: Irregularly offered
    Credits: 3

    (approved PRL 499 topic: PR in a Global Community)

    RTV 499 - Special Topics
    Term(s) Offered: Irregularly offered
    Credits: 3

    (approved RTV 499 topic: Race, Ethnicity & the Media)

    SOC 370 - Seminar in Sociology
    Term(s) Offered: Fall, Spring, Summer
    Credits: 3

    (approved SOC 370 topics: Globalization; Hate Groups/Hate Crimes; Race, Class, Gen-Pop Culture)

    SOC 421 - Race and Ethnicity
    Term(s) Offered: Spring
    Credits: 3
  • WLC 337X, African Diaspora/Latin America Credits / Units: 3
  • Mass Communication Majors, Gender Studies Cognate (3 hours)

    Course NameCredits:Term TakenGradeGen Ed
    CMST 402 - Gender, Communication, and Culture
    Term(s) Offered: Fall, odd-numbered years
    Credits: 3
    CMST 430 - Seminar in Rhetoric Seminar in GLBT Rhetoric
    Term(s) Offered: Irregularly offered
    Credits: 3
    COMM 486 - Diversity in Mass Media
    Term(s) Offered: Fall, Summer
    Credits: 3
    CMST 499 - Special Topics in Communication Studies
    Term(s) Offered: Irregularly offered
    Credits: 3

    (approved CMST499 topic: Rhetoric of Family & Gender)

    ENG 288 - Introduction to Women in Literature

    USI Core 39: Embedded Experience-Diversity.


    Term(s) Offered: Spring
    Credits: 3
    ENG 387 - Women's Literature and Gender Issues: 19th- and 20th-Century Theory
    Term(s) Offered: Fall
    Credits: 3
    GNDR 111 - Intro to Gender Studies

    USI Core 39: Ways of Knowing-Social Inquiry; Embedded Experience-Diversity.


    Term(s) Offered: Fall, Spring
    Credits: 3
    GNDR 333 - Perspectives on Gender
    Term(s) Offered: Spring
    Credits: 3
    GNDR 449 - Seminar in Gender Studies: Special Topics /PHIL 361  (Queer Theory) or GNDR 449 (GLBT Discourse)
    Term(s) Offered: Fall
    Credits: 3
    HIST 311 - Women and Gender in America
    Term(s) Offered: Irregularly offered
    Credits: 3
    HIST 498 - Senior Seminar in American History

    USI Core 39: Embedded Experience - Writing


    Term(s) Offered: Fall, Spring
    Credits: 3

    (approved HIST498 topic: Women/Gender to 1920)

    JRN 499 - Special Topics
    Term(s) Offered: Irregularly offered
    Credits: 3

    (approved JRN 499 topic: Diversity & Mass Media)

    LIBA 497 - Capstone Studies
    Term(s) Offered: Fall, Spring, Summer
    Credits: 3

    (approved LIBA497 topic: Women, Art & Society)

    PHIL 364 - Gender and Philosophy
    Term(s) Offered: Irregularly offered
    Credits: 3
    PSY 381 - Psychology of Gender
    Term(s) Offered: Spring
    Credits: 3
    RTV 499 - Special Topics
    Term(s) Offered: Irregularly offered
    Credits: 3

    (approved RTV 499 topic: Media & Female Athletes)

    SOC 370 - Seminar in Sociology
    Term(s) Offered: Fall, Spring, Summer
    Credits: 3

    (approved SOC 370 topics: Hate Groups/Hate Crimes; Race, Class, Gen-Pop Culture; Gender at Work; Women & Work)

    SOC 431 - Gender and Society
    Term(s) Offered: Fall
    Credits: 3

    Additional Information for the Public Relations and Advertising Major

    An internship in public relations or advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields.

    Notes: