| Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Bulletin: 2018-2019 Undergraduate Bulletin Program: Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S. Minimum Credits Required:__________________ | |||
Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.College of Liberal Arts >> Communications 34 hours plus 6 hours of Cognates; C or better required in all courses; 2.25 major GPA required |
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Public Relations and Advertising MajorStudents may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas. | ||||
Required Core (13 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
|---|---|---|---|---|
| PRL 101 - Introduction to Public Relations Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| ADV 101 - Introduction to Advertising Term(s) Offered: Fall, Spring | Credits: 3 | |||
| COMM 494 - Mass Communication Law and Ethics Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| COMM 495 - Mass Communication Research Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| COMM 497 - Career Planning and Professional Development Term(s) Offered: Fall, Spring | Credits: 1 | |||
Public Relations EmphasisThe Public Relations emphasis provides students with a background that includes the essential skills of writing and design to enter the rapidly growing public relations field. Students are prepared to advance in their careers through courses in research, strategy development, and integrated marketing campaigns. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives. | ||||
Required Public Relations Courses (12 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| PRL 362 - Writing for Public Relations USI Core 39: Embedded Experience-Writing. Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| PRL 365 - Public Relations Administration Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| PRL 368 - Strategic Writing Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| PRL 468 - Public Relations Campaigns Term(s) Offered: Fall, Spring | Credits: 3 | |||
Electives for Public Relations Emphasis (9 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| ADV 342 - Advertising Design Term(s) Offered: Irregularly offered | Credits: 3 | |||
| ADV 343 - Media Planning Term(s) Offered: Spring | Credits: 3 | |||
| ADV 346 - Special Events and Promotion Term(s) Offered: Irregularly offered | Credits: 3 | |||
| ADV 347 - Advertising Copywriting USI Core 39: Embedded Experience-Writing Term(s) Offered: Irregularly offered | Credits: 3 | |||
| ADV 440 - Advanced Advertising Campaigns Term(s) Offered: Irregularly offered | Credits: 3 | |||
| COMM 190 - Computer Basics Term(s) Offered: Fall, Spring | Credits: 1 | |||
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| COMM 192 - Introduction to Mass Communication or USI Core 39: Embedded Experience-Global Term(s) Offered: Fall, Spring | Credits: 3 | |||
| RTV 151 - Survey of Contemporary Broadcasting Term(s) Offered: Fall, Spring | Credits: 3 | |||
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| COMM 477 - Comparative Structures of Mass Media in a Global Community Term(s) Offered: Irregularly offered | Credits: 3 | |||
| JRN 281 - Basic Reporting Term(s) Offered: Fall, Spring | Credits: 3 | |||
| JRN 374 - Internet Communications Term(s) Offered: Spring | Credits: 3 | |||
| JRN 384 - Feature Writing Term(s) Offered: Irregularly offered | Credits: 3 | |||
| PRL 364 - Publications Design Term(s) Offered: Fall, Spring | Credits: 3 | |||
| PRL 366 - Seminar in Public Relations Term(s) Offered: Irregularly offered | Credits: 3 | |||
| PRL 400 - Independent Study in Public Relations Term(s) Offered: Irregularly offered | Credits: 1-3 | |||
| PRL 461 - Seminar in Integrated Marketing Communications Term(s) Offered: Spring | Credits: 3 | |||
| PRL 465 - Institutional Advancement Term(s) Offered: Irregularly offered | Credits: 3 | |||
| PRL 466 - Seminar in Public Opinion Term(s) Offered: Fall | Credits: 3 | |||
| PRL 467 - Crisis Communications Term(s) Offered: Spring | Credits: 3 | |||
| PRL 489 - Internship in Public Relations Term(s) Offered: Fall, Spring, Summer | Credits: 1-3 | |||
| PRL 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
| RTV 255 - Media Production Term(s) Offered: Fall, Spring | Credits: 3 | |||
| RTV 354 - Writing for Electronic Media USI Core 39: Embedded Experience-Writing. Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| RTV 452 - Broadcast and Cable Sales Term(s) Offered: Spring | Credits: 3 | |||
NOTE: Some upper-level elective courses are offered alternating years. | ||||
Mass Communication Majors, Ethnic Cultures Cognate (3 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
Journalism majors may also select JRN 496 - Media Ethics
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| ADV 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved ADV 499 topic: Advertising & Cultural Perceptions) | ||||
| ANTH 111 - Introduction to Cultural Anthropology USI Core 39: Ways of Knowing-World Languages and Culture; World Language and Culture-BS; Embedded Experience-Diversity. Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| ANTH 326 - Peoples of Africa Term(s) Offered: Irregularly offered | Credits: 3 | |||
| CMST 308 - Rhetoric and Diversity USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Fall, even-numbered years | Credits: 3 | |||
| CMST 317 - Intercultural Communication USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Spring, even-numbered years; Summer, even-numbered years | Credits: 3 | |||
| COMM 477 - Comparative Structures of Mass Media in a Global Community Term(s) Offered: Irregularly offered | Credits: 3 | |||
| COMM 486 - Diversity in Mass Media USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Fall, Summer | Credits: 3 | |||
| ENG 231 - African American Literature USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Spring | Credits: 3 | |||
| ENG 330 - Ethnic Literature in America USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Spring | Credits: 3 | |||
| HIST 385 - History of Africa since 1800 Term(s) Offered: Irregularly offered | Credits: 3 | |||
| HIST 400 - Topics in American History Seminar: African Americans U.S. Term(s) Offered: Irregularly offered | Credits: 3 | |||
| JRN 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved JRN 499 topics: Covering Diverse Cultures; Diversity & Mass Media) | ||||
| PRL 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved PRL 499 topic: PR in a Global Community) | ||||
| RTV 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved RTV 499 topic: Race, Ethnicity & the Media) | ||||
| SOC 370 - Seminar in Sociology Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
(approved SOC 370 topics: Globalization; Hate Groups/Hate Crimes; Race, Class, Gen-Pop Culture) | ||||
| SOC 421 - Race and Ethnicity Term(s) Offered: Spring | Credits: 3 | |||
| WLC 337 - The African Diaspora in Latin American Literature and Culture Term(s) Offered: Irregularly offered | Credits: 3 | |||
Mass Communication Majors, Gender Studies Cognate (3 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| CMST 402 - Gender, Communication, and Culture Term(s) Offered: Fall, odd-numbered years | Credits: 3 | |||
| CMST 430 - Seminar in Rhetoric Seminar in GLBT Rhetoric Term(s) Offered: Irregularly offered | Credits: 3 | |||
| COMM 486 - Diversity in Mass Media USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Fall, Summer | Credits: 3 | |||
| CMST 499 - Special Topics in Communication Studies Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved CMST499 topic: Rhetoric of Family & Gender) | ||||
| ENG 288 - Introduction to Women in Literature USI Core 39: Embedded Experience-Diversity. Term(s) Offered: Spring | Credits: 3 | |||
| ENG 387 - Women’s Literature and Gender Issues: 19th- and 20th-Century Theory Term(s) Offered: Fall | Credits: 3 | |||
| GNDR 111 - Intro to Gender Studies USI Core 39: Ways of Knowing-Social Inquiry; Embedded Experience-Diversity. Term(s) Offered: Fall, Spring | Credits: 3 | |||
| GNDR 333 - Perspectives on Gender Term(s) Offered: Spring | Credits: 3 | |||
| GNDR 449 - Seminar in Gender Studies: Special Topics /PHIL 361 (Queer Theory) or
GNDR 449 (GLBT Discourse) Term(s) Offered: Fall | Credits: 3 | |||
| HIST 311 - Women and Gender in America Term(s) Offered: Irregularly offered | Credits: 3 | |||
| HIST 498 - Senior Seminar in American History USI Core 39: Embedded Experience - Writing Term(s) Offered: Fall, Spring | Credits: 3 | |||
(approved HIST498 topic: Women/Gender to 1920) | ||||
| JRN 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved JRN 499 topic: Diversity & Mass Media) | ||||
| PHIL 364 - Gender and Philosophy Term(s) Offered: Every other year | Credits: 3 | |||
| PSY 381 - Psychology of Gender Term(s) Offered: Spring | Credits: 3 | |||
| RTV 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
(approved RTV 499 topic: Media & Female Athletes) | ||||
| SOC 370 - Seminar in Sociology Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
(approved SOC 370 topics: Hate Groups/Hate Crimes; Race, Class, Gen-Pop Culture; Gender at Work; Women & Work) | ||||
| SOC 431 - Gender and Society Term(s) Offered: Fall | Credits: 3 | |||
Additional Information for the Public Relations and Advertising MajorAn internship in Public Relations or Advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields. | ||||
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