Jul 16, 2019  
2011-2013 Undergradate & Graduate Bulletin 
    
2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

Marketing Major, B.A./B.S.


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The marketing major is designed to provide students with sufficient knowledge and skills to work in a variety of areas. Employment opportunities for marketing majors include, but are not limited to, product and brand management, market development, sales, retailing, customer service, and market research.

Core Requirements for All Business Majors (31 hours)


The following required core courses provide breadth in a college education for business and a foundation for specialization in a major:

Note(s):


(1) Required of marketing majors

(2) Required of accounting and professional services, business administration, business education, computer information systems, finance, and management majors

Business Major Requirements (24-33 hours)


Specific upper-division course requirements for the various business major programs are listed in the following sections. These upper-level major course requirements should be completed during the junior and senior years.

Major (55 hours)


(24 hours of major courses and 31 hours of Business Core)

Additional Information


Non-business majors: Economics and computer science are offered in the College of Business but are not business majors. Students enrolled in these programs do not take the Business Core.

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