Jul 14, 2020  
2011-2013 Undergradate & Graduate Bulletin 
2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.

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Public Relations and Advertising Major

40 hours

Students may choose either an emphasis in public relations or advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas.

Advertising Emphasis

The advertising emphasis prepares students for one of the fastest-growing fields in communications. Students acquire the essential skills of writing, design, advertising graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communications theory. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

Additional Information

Public Relations and Advertising major requires diversity cognates: six hours (See Communications information.)

Communications Electives for the Public Relations and Advertising Major

Public Relations emphasis (9 hours)

Advertising emphasis (9 hours)

At least one of the Directed Electives must be from ADV 347 , JRN 281 , or RTV 354 .

Additional Information

An internship in public relations or advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields.

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