Oct 20, 2018  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin

Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.


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College of Liberal Arts  >> Communications  

34 hours plus 6 hours of Cognates; C or better required in all courses; 2.25 major GPA required

Public Relations and Advertising Major


Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas.

Public Relations Emphasis


The Public Relations emphasis provides students with a background that includes the essential skills of writing and design to enter the rapidly growing public relations field. Students are prepared to advance in their careers through courses in research, strategy development, and integrated marketing campaigns. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

Mass Communication Majors, Ethnic Cultures Cognate (3 hours)


Mass Communication Majors, Gender Studies Cognate (3 hours)


Additional Information for the Public Relations and Advertising Major


An internship in Public Relations or Advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields.

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