Aug 11, 2020  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin

Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.


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College of Liberal Arts  >> Communications  

40 hours; C or better required in all major courses; 2.25 major GPA required

Public Relations and Advertising Major


Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.

Advertising Emphasis


The Advertising emphasis prepares students for a growing field in communications. Students acquire the essential skills of writing, design, advertising, graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communication theory. In addition to required courses, students may choose from a variety of directed communications electives to enhance career objectives.

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