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Apr 19, 2024
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2020-2021 Undergraduate Bulletin [ARCHIVED PUBLICATION]
Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.
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Public Relations and Advertising Major
Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.
Required Mass Communication Core Classes (16 hours)
Advertising Emphasis
The Advertising emphasis prepares students for a growing field in communications. Students acquire the essential skills of writing, design, advertising, graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communication theory. In addition to required courses, students may choose from a variety of directed communications electives to enhance career objectives.
Required Advertising Courses (21 hours)
Electives for Advertising Emphasis (3 hours)
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