40 hours; C or better required in all major courses; 2.25 major GPA required
Public Relations and Advertising Major
Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.
Required Mass Communication Core Classes (16 hours)
The Public Relations emphasis provides students with a background that includes the essential skills of strategic writing and design to enter the rapidly growing public relations field. Students are prepared to advance their careers through courses in research, strategy development, and integrated marketing. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.