COMM 631 - Organizational Rhetoric

Credits: 3

This graduate seminar examines organizational communication from a rhetorical perspective. Students will investigate the communicative processes through which formal organizations influence public attitudes. Additionally, students will examine how members within organizations use persuasive methods to reinforce particular organizational values and goals, to generate collective identities, and to motivate others to work in particular ways. Students will attempt to answer questions such as: How do organizations persuade customers to purchase their products? How do they communicate with their stakeholders? How do they manage organizational crises? This course will allow students to understand how organizational members use various forms of communication, such as public relations, to accomplish their goals.

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