Oct 11, 2024  
2016-2017 Graduate Bulletin 
    
2016-2017 Graduate Bulletin [ARCHIVED PUBLICATION]

Add to Portfolio (opens a new window)

COMM 631 - Organizational Rhetoric


Credits: 3

This graduate seminar examines organizational communication from a rhetorical perspective.  Students will investigate the communicative processes through which formal organizations influence public attitudes.  Additionally, students will examine how members within organizations use persuasive methods to reinforce particular organizational values and goals, to generate collective identities, and to motivate others to work in particular ways.  Students will attempt to answer questions such as: How do organizations persuade customers to purchase their products?  How do they communicate with their stakeholders?  How do they manage organizational crises?  This course will allow students to understand how organizational members use various forms of communication, such as public relations, to accomplish their goals.

Term(s) Offered:


Check course availability in Fall 2024

Check course availability in Spring 2025

Check course availability in First Summer 2025

Check course availability in Second Summer 2025




Add to Portfolio (opens a new window)