SPTM 335 - Sport Publicity and Promotion

Credits: 3

This course introduces the responsibilities of college sport information directors or sport public relations professionals that includes having students write press releases, create media kits, and develop crisis communication plans pertaining to current events within the sport world. Additional topics of discussion include the integration of public relations as it pertains to concepts of strategic management, interviews and press conferences, internal and external communication, differentiating between marketing and promotional aims, legal aspects of PR, and the symbiotic relationship between sport and the media.

Prerequisite(s): Sophomore standing

Term(s) Offered: Spring

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