Sep 11, 2026  
2019-2020 Undergraduate Bulletin 
    
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2019-2020 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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ADV 335 - Advertising Strategy

Credits: 3

This course examines the theories underlying the practice of strategic planning, execution and evaluation of advertising. The course covers the fundamentals of advertising and provides the necessary tools used by planners to conduct and transform research into strategic proposals.

Prerequisite(s): ADV 101  (grade of C or better)

Term(s) Offered: Fall, Spring


Search the USI Class Schedule for course availability



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