RTV 452 - Broadcast and Cable Sales

Credits: 3

Techniques for selling time on radio, television, and cable. Includes interpretation of ratings reports, working with advertising agencies, preparation of sales presentations, and marketing.

Prerequisite(s): RTV 151 (grade of C or better) or ADV 101 (grade of C or better); and ENG 101 (grade of C or better) and ENG 201 (grade of C or better) or consent of instructor.

Term(s) Offered: Spring

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