MKTG 201 - Introduction to Marketing

Credits: 3

An introductory course designed to apply the marketing process to the specific interests of associate degree candidates and non-business majors. Emphasis upon retailing, personal selling, advertising, and marketing strategy. (Not open to College of Business majors in baccalaureate programs.)

Prerequisite(s): PSY 201 and sophomore standing.

Term(s) Offered: Fall, Spring