ADV 346 - Special Events and Promotion

Credits: 3

This course examines the elements of a highly specialized form of advertising, specifically the event planning process, creative brainstorming, budgeting, overcoming obstacles, attracting sponsorships, soliciting volunteers, and evaluations.

Prerequisite(s): ADV 342 (grade of C or better) or PRL 364 (grade of C or better).

Term(s) Offered: Spring (alternate years)