Jan 25, 2021  
2019-2020 Graduate Bulletin 
    
2019-2020 Graduate Bulletin [ARCHIVED PUBLICATION]

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COMM 621 - Strategic Communication


Credits: 3

This course examines research methods and theories to understand, plan, implement, and assess public relations strategies.  The course addresses a variety of topics, including digital media, web monitoring, and social media analytics, reputation management, and/or working with the media.

Prerequisite(s): Admission to the Master of Arts in Communication program

Term(s) Offered: Irregularly offered


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