PA 663 - Strategic Planning
This course is designed to provide graduate students with a foundation in strategic planning in the public and nonprofit sectors. Students learn how to apply strategic planning concepts and tools to public and nonprofit organizations to achieve goals and objectives in meeting service delivery objectives. The course focuses on analyzing the interaction of trends, market forces, and stakeholders in developing visions and strategies for public and nonprofit organizations. An important focus of this course will center on an environmental scanning process that analyzes the trends in the external environment and an assessment of an organization’s distinctive competitive strengths. Students will gain experience in assessing the quality of strategic planning through case studies, and will formulate and develop a strategic plan for a local organization. This course will require students to work collaboratively in teams on their strategic planning projects.
Prerequisite(s): PA 632 or consent of instructor
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