Dec 05, 2023  
2019-2020 Graduate Bulletin 
    
2019-2020 Graduate Bulletin [ARCHIVED PUBLICATION]

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SPTM 633 - Sport Marketing


Credits: 3

The course is designed to connect the application of marketing principles to practice through an in-depth examination of theory, research, and current issues in the marketing of sport products, sporting events, sport facilities, sport teams, and sport programs.  Students will explore the marketing mix as it relates to the consumer decision-making process.

Prerequisite(s): Admission to the Master of Science Sport Management program

Term(s) Offered:


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