Mar 29, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 342 - Business and Industrial Marketing


Credits: 3

An examination of the marketing function within organizations marketing goods and/or services to other organizations (rather than final consumers). Major emphasis on business buyer behavior and the business marketing environment as key factors shaping business marketing strategy development, planning, implementation, and control.

Prerequisite(s): MKTG 201  or MKTG 305 

Term(s) Offered: Irregularly offered


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