Feb 08, 2023  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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SPTM 333 - Sport Marketing


Credits: 3

This course introduces students to the marketing approaches and tolls utilized by the sport industry; at the professional, intercollegiate, and interscholastic levels.  Students will learn the theoretical background of sport marketing by focusing on the basic principles and foundational concepts within sport marketing and sport consumer behavior.  Students in this course will gain skills and practical experience by developing SWOT analyses, approaches to market segments, pricing schemes, promotions, and branding strategies.  Students will exhibit the culmination of their knowledge acquired by creating a marketing plan project derived by conducting research and collecting data on market trends as it pertains to a sport organization.

Prerequisite(s): Sophomore standing

Term(s) Offered: Fall, Spring


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