SPTM 333 - Sport Marketing

Credits: 3

This course introduces students to the marketing approaches and tolls utilized by the sport industry; at the professional, intercollegiate, and interscholastic levels. Students will learn the theoretical background of sport marketing by focusing on the basic principles and foundational concepts within sport marketing and sport consumer behavior. Students in this course will gain skills and practical experience by developing SWOT analyses, approaches to market segments, pricing schemes, promotions, and branding strategies. Students will exhibit the culmination of their knowledge acquired by creating a marketing plan project derived by conducting research and collecting data on market trends as it pertains to a sport organization.

Prerequisite(s): Sophomore standing

Term(s) Offered: Fall, Spring

Check course availability in Spring 2024

Check course availability in First Summer 2024

Check course availability in Second Summer 2024

Check course availability in Fall 2024

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