Oct 27, 2021  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin
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ADV 101 - Introduction to Advertising


Credits: 3

This is a foundation course in advertising that covers a general overview of advertising and marketing communications, its role in marketing and the integration of marketing communication from the client's, consumer's, and advertiser's viewpoint.

 

Term(s) Offered: Fall, Spring, Summer


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