Mar 28, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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PRL 465 - Institutional Advancement


Credits: 3

This course explores principles of institutional advancement (public relations) and development (fundraising). Topics covered include marketing, public relations, publications, alumni relations, annual appeal, planned giving, corporate and foundation relations, major gifts, and capital campaigns. The course examines ethical issues involved in all aspects of institutional advancement. This course focuses on institutional advancement in modern universities and non-profit institutions, providing students with a foundation in the institutional advancement field.

Prerequisite(s): PRL 101  (grade of C or better) and one course with a grade of C or better from: ADV 342 , CMST 317 , JRN 384 , or PRL 362  and ENG 101  (grade of C or better) and ENG 201  (grade of C or better) or consent of instructor

Term(s) Offered: Irregularly offered


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