HA 496 - Marketing and Competitive Strategy in Healthcare

Credits: 3

This course focuses on healthcare marketing and strategic planning in healthcare. The increasing complexity of the healthcare system dictates a need for an organized approach to strategy, and one that ties key market issues and needs to a definitive market position, quantifiable objectives, and finally to strategies and actions aimed at achieving the position and objectives. This course allows the student to learn such an organized approach to marketing and strategy. A strategic analysis and plan, as a means to introduce the principles and concepts of strategy applicable to healthcare, will be conducted.

Prerequisite(s): Grade of C or better in HP 211; junior standing

Term(s) Offered: Fall, Spring, Summer

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