MKTG 355 - Digital Marketing

Credits: 3

his course explores the current marketing practices of directly interacting with consumers on the digital platforms and provides a framework, skills, and tools to design, implement and assess digital marketing strategies that deliver value to customers, stakeholders, and organizations. The course introduces students to the basics of marketing in the digital realm, equipping them with skill on how to design webpages for conversion, use analytics to measure the performance of online marketing activities, optimize websites to rank highly on search engines, design effective search, display, and email ads, create interesting written and visual content, and manage the reputation of an online brand. Concepts of digital marketing will be enhanced through applicable projects, simulations, class activities, and assignments.

Prerequisite(s): MKTG 201 or MKTG 305

Term(s) Offered: Irregularly offered

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