Mar 07, 2026  
2022-2023 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Academic Calendar
  The University
  Admission
  Student Financial Assistance
  Fees and Expenses
  Undergraduate Academic Information and Policies
  Student Life
  Student Policies
  Honors Program
  USI Athletics
  Academic Programs
  Course Descriptions
  Romain College of Business
  College of Liberal Arts
  College of Nursing and Health Professions
  Pott College of Science, Engineering and Education
  Outreach and Engagement
  University Division
  Core 39
  University Faculty
  Other University Offices and Services
  Student Handbook and Code of Student Behavior
  Bulletin User Guide
  Archived Publications
  My Portfolio
HELP
2022-2023 Undergraduate Bulletin [ARCHIVED PUBLICATION]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 438 - Marketing Research

Credits: 3

The systematic, objective, and exhaustive search for and analysis of data relevant to problems in the field of marketing. Attention is given to marketing research procedures such as project design, sampling, data collection, data analysis, and reporting. Management’s treatment of and reliance upon this important marketing tool are considered.

Prerequisite(s): ECON 265 , MKTG 305 , and senior standing

Term(s) Offered: Fall, Spring


Check course availability in Spring 2026

Check course availability in First Summer 2026

Check course availability in Second Summer 2026

Check course availability in Fall 2026



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)