Nov 23, 2024  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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ADV 343 - Media Planning

Credits: 3

Students will learn the concepts behind the strategic selection of media to reach target audiences, media measurements and calculations, and industry trends in media planning. The course will culminate in the creation of a media plan to demonstrate understanding of media planning concepts.

Prerequisite(s): ADV 335  (grade of C or better) and core math

Term(s) Offered: Fall, Spring


Check course availability in Fall 2024

Check course availability in Spring 2025

Check course availability in First Summer 2025

Check course availability in Second Summer 2025



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