MKTG 461 - Seminar in Integrated Marketing Communications

Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Team project required.

Prerequisite(s): Senior standing and either ADV 101 or PRL 101 and either MKTG 201 or MKTG 305

Cross-Listed: Cross-listed with PRL 461 and ADV 441
Term(s) Offered: Irregularly offered